Enterprises are achieving a significant competitive advantage by using streaming media in the areas of corporate communications, e-learning and sales and marketing. They are delivering more effective messages, sharing more information, effectively training employees, and achieving cost benefits. Improving communications not only has a direct impact on the bottom line, it also improves productivity and employee morale, reduces time-to-market, helps to engage audiences, and promotes consistent and timely communication throughout the organization.

A high-quality streaming environment is one that delivers the best quality experience to end-users and is the easiest to support, manage, and adapt to a business solution.

Streaming media is the transmission of video/audio, graphics and animation over the Internet or corporate network directly to a user’s personal computer. It is a powerful and compelling communications vehicle and one of the fastest-growing Internet technologies today. Compared to alternative forms of communication, streaming media can improve productivity and profitability because it generates significant cost savings, reduces travel burdens, and ensures that the target audience receives consistent messages.

Enterprises are finding new and innovative ways to apply streaming media, such as executive broadcasts and corporate announcements, online learning, and sales and marketing communications.

With BigCity Networks streaming media solutions, you can achieve success in deploying a wide range of audio, video and collaborative presentations to your employees or customers, including:

Executive broadcasts and corporate announcements

Corporate executives are leveraging streaming media to deliver enterprise-wide communications. These presentations, which may consist of synchronized video, audio, graphics, animation or presentation slides, can be delivered live or on-demand to a pre-selected or general audience. CEO addresses, quarterly financial reports, corporate events and company announcements can be delivered quickly, easily and effectively with streaming media.

Training and online learning

Companies are saving thousands of dollars by implementing e-learning and avoiding the costs associated with travel and distribution of paper documents and CDs. Seminars and lectures are recorded or videotaped, converted to digital media and placed on the e-learning Web site. With e-learning, employees access targeted, self-paced, just-in-time training courses on their corporate intranet from the convenience of their desktop. E-learning connects remote expertise with learners and allows for efficient knowledge transfer.

Sales and marketing

Sales and marketing departments are achieving significant benefits by leveraging streaming media to inform their sales representatives of product announcements, demonstrations and updates. Sales employees participate in sales training and view product pre-launch activities. Sales departments also achieve considerable cost benefits by reducing expenditures for travel and entertainment, road show presentations, satellite broadcasts and packaging and mailing of product materials. In addition, all employeeseven those in remote officesare informed and can respond immediately to the latest information on products, competitor activity, corporate and industry news.

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